Team Leaders

Chris Griffin

Associate Creative Director

Long gone are the days of the set-it-and-forget-it mentality for your online presence. Your web identity is a living, breathing entity and without regular maintenance, it can wither, atrophy and eventually die.

View Chris' condensed chronicle

b. Rochester, NY; driven to NC, where blizzards are only available at Dairy Queen. Resident web site, design and illustration ace.

Fueled alternately by fast food and Dr. Pepper in alarming quantities.

Currently an unwitting fan of the belVita commercials–its “Morning Win!” mantra has lodged itself permanently in his eustachian tube. Questions the company’s wisdom in giving its product a name so close to Velveeta, the orange brick of vinyl which is clearly not a morning win. Conversely, wonders if there is anyone left on the planet who actually looks forward to the next appearance by the Geico gecko–he’s completely animated, yet somehow he manages to phone it in.

Should you wander into Chris’ office, be prepared to be outgunned in his areas of expertise:

  • Zombie Culture: TV shows, video games, even plush dolls…yes, this trend should be dead by now, but it can’t be killed.
  • Video Games: With or without his sons, finds virtual carnage quite cathartic.
  • Lawnicide: Through his efforts to help them “thrive,” has reduced many a lawn to brown straw over the years.
  • Jack-of-All-Trade-ness: His career has been based on knowing just enough about just about anything to get the job done, and done well.
  • Futurama: Still mourning its second cancellation and pondering a grass roots movement to re-resurrect it.

Posts Written by Chris Griffin:

Snow Leopard – update or wait?

Snow Leopard – update or wait?

Like most of my office mates here at Strategic Insights, I not only work on a Mac, but I am a huge Mac-o-phile (not to be confused with an Apple Fanboy).  For the past 6 months, I’ve been looking forward with baited breath to the release of the new Snow Leopard operating system.  Not because…Keep Reading »

Goodbye Flash, hello jQuery

Goodbye Flash, hello jQuery

As someone who works on the web on a daily basis, I know I’m supposed to affect an aloof, jaded attitude towards the eye-candy aspect of the web.  A sort of “been there, done that” vibe.  I should probably be saying “Sure, that’s a nice example of a fully interactive user-defined multimedia interface – if…Keep Reading »

Desktop Tool makes Analytics even easier

Desktop Tool makes Analytics even easier

If you have a website, you should have Google Analytics.  If you don’t, go install it.  I’ll wait.  Google Analytics provides invaluable information on who is using your site and how, allowing you to tailor content to meet your users needs and keep them coming back for more.  It should be a standard install item…Keep Reading »

Giving is the New Taking

Giving is the New Taking

In the face of an economic crisis, giving away something for nothing may seem counter-productive.  But a little goodwill toward others may be just the antidote for a society fed up with corporate greed and a perception that, among corporate execs, share price is king and little else matters. Trendwatching.com offers a brilliant article on…Keep Reading »

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